Bleach out your hair to a natural bright color. Bleaching ingredients penetrate evenly and bleach your hair naturally to a clear and beautiful color. Component hair bleach that gives beautiful finish with moderate bleaching power. Gives you translucent, light brown hair. The hair will look smooth and shiny with damage repair and moisturizing ingredients. Contains amino acid (arginine) as a hair protection component, amino acid (glutamic acid) as a hair repair component, a silky and smooth hair component (kaochin), silicon as a hair gloss component and amino acid (proline) as a moisturizing component. Contains an Aqua-Fruity fragrance that masks the unpleasant, sharp odour caused by bleach.