Bleaching power that achieves the lightest color. Powerful bleach ingredients penetrate right into the core of your hair and bleaches it inside out. Component hair bleach cream with high bleaching power and good hair compatibility. Lightens up your hair immediately. Gives you translucent, bright and beautiful blond hair. Damage repair and moisturizing ingredients will make your hair look smooth and shiny. Contains amino acid (arginine) as a hair protection component, amino acid (glutamic acid) as a hair repair component, a silky and smooth hair component (kaochin), silicon as hair gloss component and amino acid (proline) as moisturizing component. Contains an Aqua-Fruity fragrance that masks the unpleasant, sharp odour caused by bleach.